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"As a result of this work I am talking to a TV network about my
own self-help series."
Get your own
network TV and other national media
"I didn't feel financially ready to hire a publicist
... so your book is beyond
perfect for me.” |
Did you know it's entirely possible that Oprah could, in fact, call you? Right now TV biggies are looking for experts exactly like you … but will you be ready? And - more importantly – can they even find you?Attention: Consultants, solo professionals, speakers, life coaches and authors-to-be! Help has arrived! Lake Champlain, Dear Friend, Ever get the sinking feeling that no matter what you do, you just can't attract the media or a publisher … or even an audience for that matter? Wish you could lock into a better brand and niche … or that you even knew where to begin when it comes to promoting yourself? Perhaps you want a book deal with a major publisher, but you keep getting rejection after rejection. Or have you recently self-published a book which now sits in your garage, collecting dust? If you're like many of the life coaches, speakers, consultants and solo pros out there, you long to become an expert in your field. You dream of the day when THEY (all those powerful magazine editors, TV bookers and New York literary agents) will call you... instead of you wistfully leaving messages that gets no response. Or worse - you don't even know what to call your business. Or you have too many loose brands floating around … So which one are you supposed to use? If this sounds familiar, there's good news and there's bad news. The bad news is that you've got a lot of competition, some of which is highly media savvy and working their connections right now. But don't get depressed. The good news is that I've spent the better part of an entire year putting together exactly the information you need to 'build your platform', as they say in the media. Not only that, I've carefully stripped away the stuff that I found didn't work. And I've laser-focused my program to include the very best resources and approaches that DO work. How do I know? I've built platform for myself using this very information. How I Got the Media to Call MEIn 2005 alone, I was written up in Woman's Day 3 times and First for Women twice (2.2 million readers) - and I was checked out by Good Housekeeping … all of whom found me through the Web. Nope-- I didn't even send out a single press release. And my clients have been scoring appearances in Time Magazine, Sixty Minutes, PBS, The Discover Channel, Real Simple, The Chicago Tribune and many other places … just through the power of their media-friendly websites. (See what their sites look like.) Yep … you read it right. The media CALLED US. Why? Because our websites and blogs are designed to establish instant credibility. And the promotion techniques we use to get ourselves out there are systematic … and, obviously, they work. And we have tools in place that are always helping us create more and more platform - so we have a strong, clear position in the marketplace AND a loyal following that only grows. Why You Never Have to Hire Another Publicist Again (Unless You Want to!)Now, building your platform is an extensive process that doesn't happen overnight. (All those e-books and CD's that say so simply aren't telling the truth.) Not only that, you must go into the process prepared with a crystal clear niche, an identifiable brand phrase, a strong sense of your market, and a passion for what you do. You also need to know just how to build a web site that attracts media and traffic, and how to describe yourself in your speaking content sheets. You need to know how to approach the media, too, because there's a right way and a very wrong way to do it. And then there's the matter of getting the correct headshot, wardrobe, media trainer, media kit, demo video, literary agent, etc., etc., etc.. Until now, you either needed a high-powered publicist or an advanced degree in journalism to get the media you need. Or you could do what I did, and spend ten years working in the Manhattan offices of the major media. (I was a freelance copywriter and journalist for The New York Times, Gourmet, The New Yorker, Self, Fitness, More, Cosmopolitan, and Vogue among others.) Or you could spend more than $25,000 on publicists like I also did six or seven years ago. They ultimately got me some very nice media … at vast expense. This was all part of my own crash course in media relations... and since then I created my own platform as a self-help expert. I published two self-help books with the world's largest publisher, and have been featured as a creativity expert in The Christian Science Monitor, Self, Fitness, Writer's Digest, Real Woman, many newspapers, web sites like i-village and msn.com and more than 100 radio and TV shows. I even had my own column in New Age Journal. Now, this may sound like it was pretty easy (after all, I was in New York, right?) However, the path to expert status has some pretty rough paving. I made a lot of mistakes, wasted thousands of dollars, and didn't know what I was doing much of the time as I stumbled along, trying to get established. But eventually I learned. And now I'm here, ready to share my information, so you can have a much easier time learning a much easier way to build platform. I'd Like to Teach You Some Serious Street Smarts I can't begin to tell you how much of this process of getting known is really about accumulating street smarts. For instance, when you set up an online media room, you need to clearly label just what sort of expert you are. And you need to list all kinds of contact information so you can be reached any time of the day or night. (I recently did an interview for First For Women from a yoga retreat, which I would have missed if the journalist hadn't found my cell phone number on my site’s Media Page.) There are similar do's and don't for booking speaking engagements, (Do include a fee schedule; don't forget to pull your media add-in pages from your Speaking/Media kit.) And then there's the sticky matter of how to set up a web presence that really cuts through the clutter. Look, you need guidance on this stuff... and that's why I'm here. I've put everything I can think of into one huge, glorious 269-page book that's jam-packed with what it takes to build expert status. And I do mean everything. Furthermore, I've packaged this as a step-by-step process that holds your hand every inch of the way, guiding you on just what to do … and what NOT to do.
Want to cut to the chase and order the book? Click here. When you order Get Known Now, you get a link to an e-book you can download in just a moment. But even better... you also receive a binder of the same material that gets shipped to you within 7-10 days for easy reference. Best of all, we update this material religiously every year so it stays fresh all the time – we just updated the 2006 edition and replaced more than a third of the material! So you can download Get Known Now on your computer, open it up, and click away on link after link to all sorts of helpful resources, vendors, articles and information sites. (I've gone out of my way to recommend the best sites I can find for everything... and boy, has that been fun!) Or you can sit down in front of a crackly fire, take out the binder edition of this book with your yellow highlighter or your pencil, and mark away as you read, looking for the tidbits that really jump out at you. Then you can store the hard copy version on your bookshelf, and pull it out for easy reference as you go through the next few years happily building your platform.
My goal here is to write a book you'll use again and again, as a primer to show you each step of the way. Above all, I want you to feel totally supported, and informed, in this process. Here's exactly what Get Known now covers: You'll learn how to:
PLUS, just to make it even easier for you to get known, I've included free additional bonuses. First my excellent list of Must-Have Internet Resources... You'll get - totally free of charge - when you buy...
These Really ARE Insider Strategies... Honestly! OK, so these are all the critical basics. But in addition, I've gone the extra mile and added another layer to this book that I think of as 'inside info.' I've included invaluable industry tricks and trade secrets that will make your job easier, and make you look immeasurably better to the press. These are the 'professional touches' that really will separate you from the hungry hordes seeking media. Some of these include:
And I’ve made sure to include my absolute top, best, tested, recommended references on everything from designers to stylists, media coaches, publicists, web designers, and e-commerce packages. By the way, here’s what people in the know in Net marketing and e-commerce have to say about Get Known Now:
Here's what other users have had to say about Get Known Now:
“Suzanne's book is terrifically informational…” “Thanks, Suzanne … I feel alive and inspired!” "I've managed to print out the first 50 pages and they are exactly what I've been waiting for!...”
Did I mention that I went through my Rolodex and interviewed my own media contacts for Get Known Now? Sprinkled throughout the text are expert tips by New York literary agents, publicists, magazine editors, TV bookers, and all sorts of media professionals. These are the very people you need to impress, talking about what gets them interested... and what doesn't. I've also include case studies of women who built their platform from nothing. I interviewed successful consultants who launched their own radio programs, TV shows and speaking careers, so you can hear first hand just how they did it. And all along the way, I’ve included step-by-step instructions so you can do as much of this as you want … all by yourself … without one more piece of consulting or information. The Last Critical Piece That Really Will Help You Finally Get Known Finally, since we're all only human and far too stressed and busy, the last section of the program is about "Avoiding Overwhelm." I'm convinced one of the real reasons we don't go out and build our platform right now is because we're scared... and daunted by the task. So I decided to simplify things. Yes, building a platform is a very big job. But if you 'chunk it down' into manageable tasks, it's entirely doable. So in the final part of this book, I've offered up a way to manage the work with a simplified marketing plan … and a comprehensive checklist, so you can design the approach that works for you. Did I mention that we're all different, and that some things I suggest will be excellent for you, while some will be better for others? Since I can't be there to personally coach you through this process, I've done the next best thing and systematized it. Once you've read through the book, you can cruise the Master Checklist of Platform Building Options, and really use your gut to design your own promotion approach. In fact, I’m so excited by this particular aspect of Get Known Now, I’ve decided to offer you … as one more incentive to get you out there, building your platform … an audio CD and MP3 download that works with that Master Checklist of Platform Building Options.
Guided Marketing 101 gives you an audio soundtrack of a guided visualization you can follow WHILE YOU FILL OUT THE MASTER MARKETING CHECKLIST I MENTIONED ABOVE. Can you imagine how powerful this is? Here’s how it works. Once you’ve received the Get Known Now program and at least skimmed it … pull out your Guided Marketing 101 CD and the master checklist at the back of the binder. Then turn on the recording and go into a light, eyes-open meditative state, and let your own personal marketing wisdom inform you as you cruise through the list. Pick and choose exactly what you want … and what you don’t want in your own marketing program. This is not only amazingly effective (I’ve built some serious sales and traffic from this technique) … it’s simple, and based in gut wisdom. That works. Still Not Convinced? How About a Free Sample? Now, you may still not be convinced that Get Known Now is going to seriously move your personal ball forward. No problem. In the spirit of an excellent bakery that puts out delectable little chunks of brownie so you know just how good they really are, let me offer you a free sample. You can download the first section of Get Known Now right this minute, with my compliments. Click here for your free sample. So... how much is all of this information going to cost? It sounds like it should be a lot, right? Were I to personally coach you on all of these steps, it would take... well, weeks. Or days of the kind of consulting I've done for individuals and corporations. I don't even want to think of what kind of money that would run into. Maybe $10,000? $20,000? In fact, when I do consult with individuals I ask them to use this program as well as their primer or text book. Still … I wrote it so I could get this information out reasonably, to a lot of people. So I'm making Get Known Now available to you for only $187. This includes both the instant electronic download of the book, and a shipped binder which allows you to take the information with you, and read it away from your computer. AND the annual updates on the information for … well … a good long time. And don’t forget the bonus resources and the free copy of my Guided Marketing 101 CD. Simply purchase and download the program within a few minutes, following email and web prompts. Then we’ll ship the binder to you promptly, as well. One More Incredibly Easy Aspect of This Whole Thing Just to make this decision really easy for you, you can also use our convenient installment plan if you choose. Your first payment would be $79. Then make two monthly payments of $54 after that. And we'll ship the program as soon as you order! Given the value of this book, I think this is a pretty darn good deal... one I'm excited to offer you. By the way, because the point of this work is to promote joy, not angst, this program also comes with a full money-back guarantee.
Putting the Get Known Now Home Study Courese together has simply been an amazing, joy-filled process. I know in my gut that it's going to get you fired up, and put you right out there where you belong. Follow the steps, and you'll be working with the very people you are meant to reach in no time. So... have you got the passion to get known now? Have you got the energy and excitement to dig into this process with gusto? Are you ready to seriously seize your dream and create a name for yourself? I'm ready if you are…. so let's go!
Includes 269-page home study course in a binder with electronic download of e-book as well. Price includes electronic updates every 12 months for duration of sale of the material. Price also includes Resource bonus bundle worth $47 and Guided Marketing CD, worth $37. Price includes 7-10 day delivery within continental US and Canada only by UPS or US Postal Service. Shipping additional outside these areas. US$187.00
Or buy with our convenient installment plan.* *Please note you must purchase with your credit card to be eligible for the installment plan. Overseas readers please note: getknownnow.com is not liable for any duties and taxes that your local customs division may charge you.
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