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Get Known Now

Ever get the feeling there's something big you're meant to do for others... but you can't attract an audience, or a publisher, or even a speaking gig?

Wish you simply knew where to start when it comes to actively promoting yourself?

Perhaps you want a book deal with a major publisher, but you keep getting rejection after rejection.

Or have you recently self-published a book which now sits in your garage, collecting dust?

If you're like many of the 30,000 coaches out there, or hundreds of thousands of souls who want to publish a successful self-help book, you long to become an expert in your field. You dream of the day when THEY (all those powerful magazine editors, TV bookers and New York literary agents) will call you... instead of you wistfully leaving messages that gets no response.

If this sounds familiar, there's good news and there's bad news. The bad news is that you've got a lot of competition, some of which is highly media savvy and working their connections right now. But don't get depressed.

The good news is that I've spent a hefty chunk of the past year putting together exactly the information you need to 'build your platform', as they say in the business. Not only that, I've carefully stripped away the stuff that I found didn't work. And I've laser-focused my program to include the very best resources and approaches that DO work.

Now, building your platform is an extensive process that doesn't happen overnight. (All those e-books and CD's that say so simply aren't telling the truth.) Not only that, you must go into the process prepared with a crystal clear niche, an identifiable brand phrase, a strong sense of your market, and a passion for what you do.

You also need to know just how to build a web site that attracts media and traffic, and how to describe yourself in your speaking content sheets. You need to know how to approach the media, too, because there's a right way and a very wrong way to do it. And then there's the matter of getting the correct headshot, wardrobe, media trainer, media kit, demo video, literary agent, etc., etc., etc..

Until now, you either needed a high-powered publicist or an advanced degree in journalism to get the media you need. Or you could do what I did, and spend ten years working in the Manhattan offices of the major media. (I was a freelance copywriter and journalist for The New York Times, Gourmet, The New Yorker, Self, Fitness, More, Cosmopolitan, and Vogue among others.)

This was all part of my own crash course in media relations... and since then I created my own platform as a self-help expert. I published two self-help books with the world's largest publisher, and have been featured as a creativity expert in The Christian Science Monitor, Self, Fitness, Writer's Digest, Real Woman, many newspapers, web sites like i-village and msn.com, and more than 100 radio and TV shows. I even had my own column in New Age Journal.

Now, this may sound like it was pretty easy (after all, I was in New York, right?) However, the path to expert status has some pretty rough paving. I made a lot of mistakes, wasted thousands of dollars, and didn't know what I was doing much of the time as I stumbled along, trying to get established. But eventually I learned. And now I'm here, ready to share my information, so you can have a much easier time learning a much easier way to build platform.

I can't begin to tell you how much of this process of getting known is really about accumulating street smarts. For instance, when you set up an online media room, you need to clearly label just what sort of expert you are. And you need to list all kinds of contact information so you can be reached any time of the day or night. (I recently did an interview for First For Women from a yoga retreat, which I would have missed if the journalist hadn't found my cell phone number on my site’s Media Page.)

There are similar do's and don't for booking speaking engagements, (Do include a fee schedule; don't forget to pull your media add-in pages from your Speaking/Media kit.) And then there's the sticky matter of how to make a web site that really cuts through the clutter. (Never use templates, and optimize and submit every darn page of the site, for starters.)

Look, you need guidance on this stuff... and that's why I'm here.

I've put everything I can think of into one huge, glorious 240-page book that's jam-packed with everything it takes to build expert status. And I do mean everything. Furthermore, I've packaged this as a step-by-step process that holds you hand every inch of the way, guiding you on just what to do … and what not to do.

Get Known Now; How to Build Your Platform as a Self Help Expert is pretty much the bible on how to build your platform and promote yourself now. It presents you with a massive smorgasbord of promotional options. So you can pick and choose as you read, understanding that you probably won't be able to do it all in this lifetime... which is perfectly fine. The important thing is that you pick the promo tasks that will work for you.

Want to cut to the chase and order the book? Click here.

When you order Get Known Now, you get a link to an e-book you can download in just a moment. But even better... you also receive a binder of the same material that gets shipped to you within 7-10 days for easy reference.

So you can download Get Known Now on your computer, open it up, and click away on link after link to all sorts of helpful resources, vendors, articles and information sites. (I've gone out of my way to recommend the best sites I can find for everything... and boy, has that been fun!)

Or you can sit down in front of a crackly fire, take out the binder edition of this book with your yellow highlighter or your pencil, and mark away as you read, looking for the tidbits that really jump out at you.

Then you can store the hard copy version on your bookshelf, and pull it out for easy reference as you go through the next few years happily building your platform.

Get Known Now has absolutely stunned me, with its wealth of information, resources, and step-by-step guidance in some of the toughest aspects of promotion and marketing. In only two days since I first downloaded the book, I have applied several new techniques from the book, and they are already yielding stellar results … Suzanne, you have done us all a tremendous service by distilling your years of experience into this incredible package. Whether someone is just starting out, or is ready to take a successful career to the next level, I believe that this book will be invaluable.

Marney Makridakis

My goal here is to write a book you'll use again and again, as a primer to show you each step of the way. Above all, I want you to feel totally supported, and informed, in this process.

And that is why I also offer updates with Get Known Now. This e-book comes with electronic updates which we'll send to you via email 1-2 times per year. Since this is information that changes periodically with various Web and media trends, you'll need these updates in order to stay current with you platform building efforts. (You can order updated versions of the binder edition for a small additional fee.)

Here's exactly what Get Known Now covers. You'll learn how to:

  • Separate yourself from the self-help pack
  • Create a brand phrase and a niche
  • Find your target market
  • Build a website that can include e-commerce
  • Create Your ezine
  • Build your ezine list in the age of the anti-SPAM legislation
  • Promote your site online
  • Work with search engines for maximum traffic
  • Find Web partners
  • Use web-based articles to build platform
  • Attract mainstream media
  • Hire a publicist
  • Book radio, print and TV interviews
  • Get your own radio and TV shows
  • Become a speaker
  • Get booked as a speaker
  • Avoid marketing overwhelm
  • Create a simplified marketing plan
  • Find affordable help with this process

PLUS, just to make it even easier for you to get known, I've included a free additional bonus: Must-Have Internet Resources

  • More than 100 sites that will publish your web-based articles with active links for easy submission
  • More than 30 Web-Based Ezine Announcers you'll want to include your ezine in
  • More than 50 Ezine Directories to list your ezine in

I've been collecting this information and testing it myself now for more than two years. But you get to simply download it, and submit away. That's a great big timesaver that's guaranteed to deliver traffic, build your list, and get your name out there.

OK, so these are all the critical basics. But in addition, I've gone the extra mile and added another layer to this book that I think of as 'inside info.'

I've included invaluable industry tricks and trade secrets that will make your job easier, and make you look immeasurably better to the press. These are the 'professional touches' that really will separate you from the hungry hordes seeking media.

Some of these include:

  • What to say when cold-calling newspaper and magazine editors
  • Just how to word your home page so you maximize web traffic
  • A great tip that builds ezine lists like crazy
  • What you should never send through the mail to media contacts
  • How to find upcoming editorial schedules for major magazines … and why that's a help
  • The best time of the day to call radio jocks
  • Cheap alternatives to publicists that actually work
  • How to book your first speaking gigs when you've never done any speaking at all
  • A great free way to send out press releases
  • Active samples of great ezines, press releases, and press kit add-ins
  • The guerilla way to create your own mainstream radio show
  • What turns off some major magazine editors … and makes them never want to interview you at all
  • Which radio and TV directories to buy, and which to avoid
  • What to include in your demo video … and what not to
  • A helpful secret weapon for attracting media, no matter how pressured and harried they are
  • Recommended references on everything from designers to stylists, media coaches, publicists, web designers, and e-commerce packages.

Incidentally, you might be interested in hearing what some people who've taken my other courses think of my work. Here are comments on my Self Help Author's Crash Course and How Much Joy Facilitator's Workshop Training:

"Thanks again for your incredibly valuable advice on self-help writing. I believe now have the focus I've been looking for!"Carrie McHale

"Your program is creative, well organized and MEATY... You have already opened up my eyes and mind to possibilities. True to your website and book title, you have brought joy to a process that I once thought would be tedious. Hooray!"Beth Cole

"This has all the juicy information I was looking for. More publicity information than I could use in a year. That should keep me busy for a while!"Maria Andreu

"Your tools are awesome and so incredibly helpful... Your sharing of your resources was priceless."Beth Burns

"The Facilitator's Workshop is incredible... packed with thoroughly useful, insightful and brilliant information!"Rachel Egan

Did I mention that I went through my Rolodex and interviewed my own media contacts for Get Known Now? Sprinkled throughout the text are expert tips by New York literary agents, publicists, magazine editors, TV bookers, and all sorts of media professionals. These are the very people you need to impress, talking about what gets them interested... and what doesn't.

I've also include case studies of women who built their platform from nothing. I interviewed successful self-helpers who launched their own radio programs, TV shows and speaking careers, so you can hear first hand just how they did it.

Finally, since we're all only human and far too stressed and busy, the last section of the book is titled "Avoiding Overwhelm." I'm convinced one of the real reasons we don't go out and build our platform right now is because we're scared... and daunted by the task. So I decided to simplify things.

Yes, building a platform is a very big job. But if you 'chunk it down' into manageable tasks, it's entirely doable. So in the final part of this book, I've offered up a way to manage the work with a simplified marketing plan … and a comprehensive checklist, so you can design the approach that works for you.

Did I mention that we're all different, and that some things I suggest will be excellent for you, while some will be better for others? Since I can't be there to personally coach you through this process, I've done the next best thing and systematized it. Once you've read through the book, you can cruise the Master Checklist of Platform Building Options, and really use your gut to design your own promotion approach.

Now, you may still not be convinced that Get Known Now is going to seriously move your personal ball forward. No problem. In the spirit of an excellent bakery that puts out delectable little chunks of brownie so you know just how good they really are, let me offer you a free sample. You can download the first section of Get Known Now right this minute, with my compliments. Click here for your free sample. Enjoy!

So... how much is all of this information going to cost?

It sounds like it should be a lot, right? Were I to personally coach you on all of these steps, it would take... well, weeks. Or days of the kind of consulting I've done for corporations. I don't even want to think of what kind of money that would run into. Maybe $1700? $3500? $5000?

I'm making Get Known Now available to you for only $257. This includes both the instant electronic download of the book, and a shipped binder which allows you to take the information with you, and read it away from your computer. Simply purchase and download the book within a few minutes. Then we’ll ship it to you promptly, as well.

Want to buy the book even more affordably? Check out our easy installment plan, and pay for it interest free over three months. First payment is $85. Then make two additional monthly payments of $86 each, which are automatically charged to your credit card.

Given the value of this book, I think this is a pretty darn good deal... one I'm excited to offer you.

By the way, because the point of this work is to promote joy, not angst, this program also comes with a full money-back guarantee. If you are not happy with it, please alert us and return the item in good shape within thirty days. We will provide a full refund immediately.

Putting this book together has simply been an amazing, joy-filled process. I know in my gut that it's going to get you fired up, and put you right out there where you belong. Follow the steps, and you'll be working with the very people you are meant to reach in no time.

So... have you got the passion to get known now?

Have you got the energy and excitement to dig into this process with gusto?

Are you ready to seriously seize your dream and create a name for yourself?

I'm ready if you are…. so let's go!

Your partner in platform-building,

Suzanne Falter-Barns
The Self Help Salon

PS. If you feel like hanging back and hesitating, remember this. What has kept you small to this point may once again be rearing its unattractive head. Is fear making your decision or are you? I just want to remind you that you really are meant to share your work with others. In fact, there are probably people out there who need your message now. So get to it... and jump in!

PPSS. If you have any lingering questions, don't hesitate to contact me at suzanne@getknownnow.com or give me a call at (518) 963-8927. (No later than 9PM Eastern/6PM Pacific please.)


Get Known Now: How to Build Your Platform as a Self Help Expert
PLUS Free, fully interactive databases: Must-Have Internet Resources.


Includes 240-page home study course in a binder with electronic download of e-book as well. Price includes electronic updates every 6 -12 months for duration of sale of the material. Price also includes 7-10 day delivery within continental US and Canada only by UPS or US Postal Service. Shipping additional outside these areas. US$257.00 (Click here for our convenient three-installment payment plan.)

New York residents — sales tax will be automatically added to your order form.


Overseas readers please note: getknownnow.com is not liable for any duties and taxes that your local customs division may charge you.

 

Courses

Get Known Now

Platform Push Coaching

Self Help Author’s Crash Course

Read our Painless Self Promo blog

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