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The Mega Marketing Makeover Contest Vote for a Winner ... and Get Valuable Marketing Tips When You Do!
On July 5, one lucky winner will walk away with our $12,000 Grand Prize. Help us choose a winner by voting below, then help yourself to our free report, 'Ten Ways to Avoid Marketing Overwhelm'. Presenting Our Four Finalists: Sarah Robinson Targeted to Mary Kay Sale Directors. Purpose: To decrease overwhelm and increase profitability. We love just how clear and simple this business is … and how it builds on the phenomenal success of the Mary Kay franchise. And once she’s gone as far as she wants to go there, well – stand back multi-level marketers. This woman’s got a niche! We also saw lots of room for improvement on the basic set up of the site, though the elements of style and a fun, catchy brand are already there. Jay Hamilton-Roth Targeted to small businesses Purpose: Creatively solve business problems Here’s a truly good idea! Set up workshops in which people can brainstorm their problems, and find techniques that will lead to a solution – or clinics in which professional facilitator’s help them solve the problem then and there. Seems like this could be easily licensed or franchised, as a working system is neatly in place. Website can stand improvement here in terms of styling and USP, and a blog and an ezine are a must. Market needs further definition and a competitive search would be critical in this busy field. The brand is working for him just fine, though. Glenda Watson Hyatt Targeted to people who are touched by cerebral palsy, either directly or indirectly Purpose: To show people that cerebral palsy is not a death sentence, but rather a life sentence We have come across Glenda’s work before (I blogged about it earlier this year) and were really impressed. Here’s a truly disabled person (she has little or no use of her arms or legs and is speech-challenged), who writes rings around a lot of her fully-abled peers … AND does a damn good job of integrating technology to help her with her mission. The world of people with cerebral palsy has been obscure to the mainstream, and here’s just the woman to break down that barrier. The site and blog need better branding, USP and styling work and better capture tools, and Glenda needs a better headshot. Her target market could be bigger, to include the mainstream, abled world who want a good inspirational read, as well. This business could be built out to include e-courses, etc. Most of all, Glenda needs to find her audience, which shouldn’t be hard, given her energy. Alexis Reed Targeted to brides, premarital couples, newlyweds Purpose: Stress relief for brides, strong marriage foundation for couples Hooray! Someone’s taking on ‘Bridezilla’ … that scary woman in the white veil who’s in total overwhelm. This business REALLY serves a great purpose, and could easily parlayed into all kinds of workshops, a licensing program, ecourses, tangible products like CD’s, journals, calendars and more. Seems like a brand with some real legs (though we know pre-wedding stuff in general is a crowded venue.) Probably a little more market segmentation would be a good idea to make her stand out. Site needs blog, ezine, etc., and styling, though the shot is beautiful of Alexis. This could really go big! Here's How to Vote: 1. Check out the finalists above. And do visit their websites if you've got a moment. 2. Fill out contact information below. 3. Vote for one (1) candidate only by typing 'x' in the corresponding box. (NOTE: You may only vote once. Please don't return to vote again, but feel free to send others here.) 4. Click 'Submit' 5. You'll be receive and email with a link to a welcome page where you can claim your free gift... THANK YOU! No purchase necessary. Not open to employees or relatives of any participating prize donors. Void where prohibited by law. Vote Only One Time Please. Vote for only one candidate. Put 'x' beside your choice. Name and Email are required. |
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